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Brainiacs Toy Shop is a special place to create lasting memories. Enjoy fun and educational toys for all ages including those young at heart. We select toys that drive the imagination, popular toys and games that stimulate the mind and promote learning and growth. View gift ideas for everyone in our Toy Gallery including slime, plush and stuffed, pop it toys, fidgets, puzzles, board games, books and more.

Planning a Visit

Our shop is located in Sanford North Carolina. Situated in central NC within 30 minutes of Apex, Cary, Raleigh, Southern Pines, Pinehurst, Fort Bragg and Fayetteville in the Tramway Crossing Shopping Center 2270 Jefferson Davis Hwy. Sanford NC 27330. View map in detail our location on Google Maps click here. To contact our toy shop call 919-292-1945, email or fill-in and submit contact form on our contact page. We accept all major credit cards, local checks and cash. Brainiacs Toy Shop is following state health and safety procedures to keep our customers and employees safe. At this time shipping is currently unavailable, in-store shopping only. Business Hours:  Monday, Wednesday-Friday 12pm-7pm, Tuesday 12pm-6pm, Saturday 11am-7pm and Sunday closed



Ways to Save at Brainiacs Toy Shop

click here for a "Ways to Save" pdf file to save to your favorite device - smart phones, tablets or desktop computers



Sign up and Save

Join our Brainiacs Toy Shop Savings Club it is free! Receive weekly offers by phone or email and a special gift for your birthday. Sign up by filling in your information on the form provided in-store at checkout or click here for website form.*



Rewards Card

At in-store checkout request a Brainiacs Toy Shop Rewards Card. With every $25 purchase you will receive a punch on the card. With the fulfillment of six punches receive a free gift. Talk to Brainiacs Staff for details.*


Bring in your A B Honor Roll Report Card:  Receive a special gift with $25 purchase at checkout*



Weekly Savings Only at Brainiacs Toy Shop


Monday Madness on All Plush Toys:  Buy one get 20% OFF second plush toy (equal or lesser value)*


Teddy Bear Tuesday:  Buy one Teddy Bear get 20% OFF second Teddy Bear (equal or lesser value)*


Puzzles and Books Wednesday:  Buy one get 20% OFF second mix and match (equal or lesser value)*


Picture Day at Brainiacs

All day Thursdays have your picture taken with toy characters by the Brainiacs Staff. Bring the family and we will post your favorites on social media. With pictures taken by Brainiacs Staff you will receive 10% OFF your purchase at checkout. Please note photo permissions and restrictions may apply. Ask staff for details.*


Fidget Friday:  All Fidget Toys are BOGO free (equal or lesser value)*


Slime Time Saturday:  Buy one slime get 20% OFF second slime (equal or lesser value)*


Family Day Saturday:  Bring in the family and save 10% OFF your total purchase*


“Live Characters” Only at Brainiacs:  Join us on Saturdays when we invite your favorite characters to come to life. Superman, Spiderman, Pokémon, Disney characters and others are coming to life in our toy shop. Have your picture taken by Brainiacs Staff with your favorite toys come to life. With pictures taken by Brainiacs Staff you will receive 10% OFF your purchase at checkout. Please note photo permissions and restrictions may apply. Ask staff for details, the hours when character is present with be posted.*


Last Friday of each month is Grandparents Day:  Grandparents save 10% OFF purchase at checkout*


Summertime Savings:  All POP IT Toys are BOGO free (equal or lesser value). Expires Sept 30, 2023*


In the Spectrum Time:  Call Brainiacs 919-292-1945 in advance to request quiet time to come into the shop*


Gift Baskets and Bundles:  Looking for the perfect gift for any occasion our gift baskets and bundles are available throughout the store with a variety of options for everyone. Great for birthdays, holidays and special events all wrapped and ready to go.


*Restrictions may apply. Enjoy savings in-store daily only at Brainiacs Toy Shop. Offers are valid one offer per purchase not to be combined with any other offers see Brainiacs Toy Shop staff for details mentioned or call 919-292-1945.



Ready-to-goGifts Basketsfor any occasion


Toy Requests

Are you looking for a specific toy or special gift? Contact us we can help. Gifts and toys for everyone we can help find that perfect gift or suggest special toys you may not find in stores. We also have a great in-store selection of ready-to-go gift basket packages, perfect for birthdays, car trips, holidays or any occasion. View our Toy Gallery, call 919-292-1945, email and submit a request. We may not currently have that certain toy in the shop but contact us and we will be happy to assist in your quest.


Gift Registrygreat for all occasionsbirthdays, holidays,baby showers, partiesand more


Gift Registry

Begin your Brainiacs Toy Shop Gift Registry by talking to the store associate who will take your details about the recipient and the special occasion. You can create your Toy Gift Registry for a variety of occasions, such as baby showers, birthdays, anniversaries, graduations, and housewarming parties and holidays. Brainiacs Toy Shop also offers gift wrapping and party bags.

-Pick the gifts from throughout the store

-Place the selected gifts in your Gift Registry box

-Tell family and friends

-Wait for gifts



- Good communication between gift givers and the receivers. The recipient can create a gift registry and make it available to anyone who will present them with a gift. With this the gift givers can then be certain they are purchasing items the receiver will appreciate.

- The store associate will help manage your registry to prevent gift givers from giving duplicating gifts. The shop will remove each item from the registry as it is purchased.

- Your managed gift registry should allow gift purchasers to be discreet about what they have bought. This is so the gift recipient will not know who purchased which items until they are surprised at the time of gift giving.


Fun on the go,toys to takewith you everywhere


Gift Box and Wish List

That special someone can come in to the toy shop and create a unique gift box for their special day whether it be for birthdays, holidays or parties. The option of creating a toy wish list, a listing of toys where family, relatives and friends can come to the store and purchase something from that list. This wish list can be kept ongoing for multiple occasions or multiple recipients.


1. Come in to the store with recipient and tell a store associate they would like to create either a gift box or wish list and for what occasion.

2. Recipient gathers toys from around the store and fill their basket with what they would like for their special day.

3. Parent tells family and friends about the toys that are already selected and they come in to the store or call to select what to purchase from the items in the recipients basket.


- Creating a gift box or wish list gives parents and relatives great gift ideas without the need for extensive research.

- Fun for the whole family. Kids love to choose their gifts!

- Fast and convenient for friends and family to run into the toy shop and grab a gift.


Pop and fidgetspinners in every sizeshape and color


Brainiacs Toy Shop Savings Club

Join in the fun and save with weekly updates and daily special savings and reminders by email or text message.  New toys and special savings that might surprise you including a special gift on your birthday! It is free to join our savings club just fill-in and submit form click here or stop by our shop in-person and sign up at checkout. See submission details click here.


Toys and gamesmake great giftsfor familyand friends


Gift Certificates

Gift certificates $10 $25 $50 $100 are available. Gift certificates are non-transferable and can only be redeemed for in-store purchases at Brainiacs Toy Shop.

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2270 Jefferson Davis Hwy. Sanford, NC 27330

Hours:  Monday, Wednesday-Friday 12pm-7pm

Tuesday 12pm-6pm, Saturday 11am-7pm

Sunday Closed

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